In the world of reputation management, we’re often focused on the important star reviews and how they look in Google searches for our name. While this is an extremely important aspect of automotive reputation management, it’s not the most crucial goal of a strong reputation management service. At the end of the day, we want to make people happy.
This might seem like a no-brainer statement, but it seems to be missed by so many companies in our industry. The primary reason that my company acquired a stake in eRepBuilder was because we have found that their way of addressing unhappy customers’ needs for the dealers is the best first step in preventing reputation disaster.