It came about like a whirlwind. A partnership was budding. Product enhancements were being discussed. Next thing you know, Dealer Authority acquired a stake of our company to help build the strongest automotive reputation management solution to market.
The official release will go out next week but we couldn’t wait. As discussions progressed through the first half of the NADA Convention in New Orleans, it became clear that the synergy was too strong and the directions were too well aligned for us to wait until after the show.
Dealer Authority and their founders, JD Rucker and Tyson Madliger, bring their expertise in search and social to our suite of reputation management products in order to form the first complete solution. While many vendors in the industry offer monitoring, review growth, social media, and search engine optimization, eReputationBuilder will be the first to align the disciplines together to make them work in harmony for the dealers’ benefit.
We’re excited to have put the deal together so quickly. More news coming, including a rebranding and additions to the team, but we couldn’t wait to let everyone know now. Come see us at NADA at booth #4401.