If you listen to Yelp, they will tell you that you should never ask customers to review you. Their perspective is on that says that if people want to leave a review, that they will do it on their own without prompting. This is true when it comes to some businesses – restaurants, hotels, services such as hair salons. In the automotive industry, Yelp and other review sites seem to have a misconception of their role on the internet. For most business types, they are not a place where people leave reviews. They’re a place where people vent.
Ever since the rise of the two separate disciplines of social media marketing and reputation management, there has been an open debate about whether or not to cross-classify the various platforms encompassed by them. Is Facebook a component of reputation management? Is Yelp part of social media marketing? Are they really just a singular entity with different components?