Peter Martin
Founder & CEO
Peter Martin the President of Cactus Sky Communications, one of the premier email Marketing agencies in the country. Cactus Sky carries the distinction of over a 95% email delivery rate and less than ½ % unsubscribe rate. The company’s ability to deliver email through SPAM filters and firewalls and track the recipients’ actions (clicks) provides its clients with an unprecedented marketing advantage. The company’s ASM (Adaptive Sequence Messaging) methodology provides drill-down email campaigns with specific communications, based on the recipient’s needs or interests, resulting in a higher conversion ratio.
Peter is also the founder of AskPatty.com, Inc., the Number 1 Automotive Advice Site for Women, and the creator of the Certified Female Friendly Training Program, designed to assist car dealers to sell and provide exceptional customer service to women. Peter started his automotive career in 1987 with the Ricart Ford organization and was part of the team that took the dealership to the Number 1 Retail Dealer status with Ford Motor Company. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing.
Peter Martin has been engaged in a wide array of diverse advertising and marketing ventures, which range from introducing eMail Matching to the auto industry, to pioneering the development of the first Video eMail Technology, and to the development of multi-channel marketing, which incorporates Direct Mail, Direct eMail, and telephony services to increase campaign response rates.
Prior to launching Ask Patty, Peter held the position of Business Development Director of DME, one of the largest direct marketing firms in the country. Peter has also held the position of Director of the ZLEADS division of Zimmerman Advertising, where he developed the special finance lead generation program. Peter has owned and operated his own advertising and marketing firms, as well as having performed in high level positions in some of the nation’s top automotive agencies.
Peter is a regular speaker and trainer for the NADA, the NIADA and Digital Dealer, as well as other business organizations. As a contributing author to Digital Dealer, AutoSuccess and other publications, he provides training and education on a variety of topics, including email marketing, website design, sub-prime marketing, and how to sell to women.
Peter Martin lives in Bradenton, Florida, with his wife of 18 years, Angie, and his 7 year-old-son, Dylan. They are members of Woodlands Community Church. Peter is also a member of C12 (www.c12group.com) and WildMen (www.sarasotawildmen.com), both Christian businessmen’s organizations.
<LinkedinProfile Button>: www.linkedin.com/in/peterwebdocmartin
Peters Recomended Links:
WildMen blog: https://www.sarasotawildmen.blogspot.com/
Ransomed Heart https://www.ransomedheart.com/
Monday Motivational: https://www.cactussky.com/motivational/index.html
Refuge Ranch https://www.refugeranchministries.net/
GREAT True Story https://www.youtube.com/watch?v=zFVGdZOhlL0
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